concept pr

Table of Content Page

PART I : Company Brief 01
1. Product Specification 02
2. Target Market 03

PART II: Event Concept Planning
1. Press Conference 04-05
2. Product Launching 06
3. Contingency Planning 07


PART III : Press Release Explanation
Press Release 08-09
PART VI : Budget 10








Part 1

COMPANY BRIEF


Orchid PR Consultant was Established in October, 2000 by Jonathan William. And the logo is purple Orchid.
The Vision from Orchid Consultant is to giving the Solution and to help the company which is in the crisis.
Mission from Orchid Consultant is As a place to find out the best way to solve the cases.
Orchid Consultant has 20 employee until now.
Orchid Consultant handles so many cases in Indonesia which makes PT Mode Pratama interest to joins Orchid Consultant.
Orchid Consultant is located at Jl. Percetakan no.5 North Jakarta.








01






Product Information



The name of our product is Flows . Why Flows ? because as we know so many girl love flowers, so we think the word ”flows” is representative for young girls who are fashionable, feminine and elegant.

For the color of our logo we choose green, yellow, and orange because green shows leaves and for the yellow and orange shows the flower. We choose all those colors, to make public aware and interest of our products, because our products has just launched.

Kind of Products are:
• Dress : Long dress, Skirt, and Blouse.
• Accessories : Bross, Belt, and Ring
• Shoes : Pump Shoes , High Heels and Sandals





02

Target Market

Demoghrapic
• Female
• Age 17 – 25 Years
• Occupation : Students, carrier women.
• Social Class : A dan B

Phsycograpic
• Fashionable

Price of the Product : range from Rp 50.000 - Rp 200.000.















03

Part 2

EVENT CONCEPT PLANNING

1. Press Conference

 Date : Saturday, June 30, 2007
 Venue : Forbidden City
 Capacity : 70 chairs
 Concept Decoration : Class Room
 Media :
a. Television : _ Global TV _ RCTI
_ SCTV _ TRANS TV
_ O Channel _ TRANS 7
_ Jak TV _ ANTV
_ Indosiar _ Lativi
_ Metro TV

b. Radio _ Mustang Fm _ Hard Rock Fm
_ Prambors Fm _ Arh Global Fm
_ Indika Fm _ U Fm
_ Trax Fm _ I Radio Fm





04

c. Magazines _ Gadis _ Aneka
_ Cita cinta _ Seventeen
_Cosmopolitan _ Cosmo girl _ Go girl _ Spice


d. Tabloid _ Genie _ Gaul
_ Keren Beken


Time Table
No TIME Description Person In Charge
1.

2.

3.

4.
5.30pm-5.40pm

5.40pm-5.50pm

5.50pm-6.20pm

6.20pm-6.30pm Registration, give id tag and souvenir
Opening word

Question and answer session

Closing PR consultant

MC and Product Manager
Moderator and Product Manager
Mc










05


2. Product Launching

- Date : Saturday, July 14th 2007
- Venue : Forbidden Citi
- Master of Ceremony : Uno
- Concept Decoration : Sexy with the flows
- Capacity : 250 chairs
- Invitation : VIP 60 people
Journalist 70 people
Partner 60 people
- Special Invitation (VVIP) : 10 models, 10 designers
- Creative concept : Fashion show


Time Table
NO. Time Description Person In charge
1.

2.
3.

4.

5. 7.00pm-7.10pm

7.10pm-7.20pm
7.20pm-7.40pm

7.40pm-7.45pm

7.45pm-8.00pm Registration, and give souvenir for invitation
Opening speech
Fashion show and performance
Give flower to designer by model
Closing and performance
PR Consultant

MC Uno
Models and DJ Gibran

Models

MC Uno and DJ Gibran


06

3. Contingency Planning
1. The clothes button broken.
The Method Overcome : Made the spare button
2. The product unsell.
The Method Overcome : Made the product that was enjoyed and made the new strategy
3. The production machine broken
The Method Overcome : Provide the production machine of the reserve.


















07


Part 3


Press Release


NEWS FROM MODE PRATAMA


PRESS RELEASE


A NEW FASHION SELECTION FOR LADIES



Mode Pratama has just launched a new clothing-line labeled Flow. The name Flow comes out from the word “Flower”, which symbolizes the Femininity, Tenderness, and Beauty which is also being the symbol of women. Flow comes not only with clothes but also wth accessories and shoes.

Fanna Wijoyo, CEO OF Mode Pratama said “ I truly hope this new product will serve and meet the desires and expectations of young people who really love fashion.

Mode Pratama as a leading clothing company has enormous networks with big and leading department stores through out the country, and has achieved many Costumer’s Satisfaction Award since it was founded it .





08


The Launching of Flow Clothing Line will be held in Forbidden City, Jakarta on May 20th, 2007. The first fashion theme is “Sexy with Flows” Flow targets its products for female, aged 17 – 25 years old The price of the products is affordable, ranging from IDR 15,000 – IDR 200,000.

ENDS

Marni Nursepti, Press Officer
Mode Pratama 081381321575

For further information on Mode Pratama please contact :

Elgaree Jane H.Z Telp : 02177665533
Customer Service Manager Fax : 02177665544
Casablanca Estate
Casablanca Date : June 25, 2007
Jakarta Selatan Ref : Mode Pratama 009/RS













09


Part 4

BUDGET


No List Price Total Price
1. Dinner @ 200.000,- x 250 people Rp. 50.000.000,-
2. Entertainment
- Models
- DJ
- MC
@ 5.000.000,- x 10 people
3.000.000,-/hour x 2 hr
4.000.000,-/hour x 2 hr

Rp. 50.000.000,-
Rp. 6.000.000,-
Rp. 8.000.000,-


3. Lighting + Stage 10.000.000,- Rp. 10.000.000,-
4. Press kit
- Transport
- Memo
- Goody bag

Souvenir
- Bross
- Flowers
- Pen
@ 250.000,- x 35 people
@ 7.000,- x 250 people
@ 5.000,- x 250 people



@ 5.000,- x 250 people
@ 5.000,- x 250 people
@ 2.000,- x 250 people
Rp. 8.750.000,-
Rp. 1.750.000,-
Rp. 1.250.000,-



Rp. 1.250.000,-
Rp. 1.250.000,-
Rp. 500.000,-
5. Vendor
- X banner
- Flows Décor
- Backdrop
- T – shirt
- Id tag

- Flower Décor
- Guest book
@ 345.000,- x 6
750.000,-


@ 150.000,- x 2
@ 25.000,- x 25 people
@ 3.000,- x 60 people
750.000,-

@ 35.000,-x 2

Rp. 2.070.000,-
Rp 750.000,-


Rp. 300.000,-
Rp. 625.000,-
Rp. 180.000,-
Rp. 750.000,-

Rp. 70.000,-
+
Total Cost
Unpredictable Cost

Total Budget
143.332.300 x 10%
Rp. 143.332.200,-
Rp. 14.333.220,-
+
Rp. 157.665.420,-

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